Quid pro quo can often mean the trade of something as well. Many movie goers will remember Hannibal Lectur (Anthony Hopkins) using the term in the movie Silence Of The Lambs, and also Dr. Evil in the Austin Powers movie Goldmember. In Goldmember, Myers is actually spoofing Silence of the Lambs.

Here is the Wiki line on the definition of Quid Pro Quo;

Quid pro quo is a legal term for the transaction of valued items or favours, in return for giving something of value. Quid pro quo is generally used when the balance of equity and the quid pro quo are excessively “in question”.

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Targeted traffic is the holy grail for all online businesses. This kind of Internet traffic naturally converts more sales per 100 visitors. All PPC (Pay Per Click) companies and SEO (Search Engine Optimization) companies try to drum up business by claiming their products and services will bring targeted traffic to their client’s web site.

Technorati Tags: Targeted Traffic, Internet Traffic

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For example, when a user makes a query on a search engine they are given a list of results. Depending on the search engine used, there are basically two types of search results. Natural results and sponsored results.

Natural Results
Search results of web pages according to their relevant content (position 1 being the web page most likely to hold the information the user is looking for). On the Google, MSN, or Yahoo! search engines these would be the results on the left side of the page.

Sponsored Results
Sponsored results (or sponsored links) are simply advertisements. They are generally placed at the top, on the right, or on the bottom of the results page. These positions are usually placed in order of who bids the highest. Whoever is listed in the #1 position in the sponsored search results is paying the most per click. This is also known as pay-per-click, or pay-per-click advertising.

So usually when I use the phrase “natural traffic”, I’m referring to web traffic to a particular web site or blog, that does not cost any money. Traffic from search engine results on the left hand side of the Yahoo!, Google, or Yahoo! search engines.

Keep in mind that there are many different search engines on the Internet, and some may list their natural results and sponsored results in different page positions.

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The word spider relates to search engine spiders. Search engines spider the Internet in order to collect data on web sites and their content. When we search a phrase or word, the search engines provide search results. The search engines will list the pages in order (position 1 and down) of importance. The hope is that the user will find the information they were looking for.

The word bait relates to the web page content that is spidered and indexed in the search engines. For example, in this article I use the word search and the phrase search engines often, so this very article could be considered spider bait for those keyword phrases. Keep in mind, you don’t want to saturate your articles or stories with your target keywords. Just focus on writing for the reader.

So in conclusion, Spider bait is a piece of web content that is pleasing to the search engines. Content that is easily indexed by all of the search engines, and possibly listed in their search results.

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