turnkey business blog

Posts Tagged ‘affordable seo’

Affordable SEO Pt #4 – Inbound Linking Analysis

Monday, July 31st, 2006

It’s becoming common knowledge that a web site needs to be linked to from other web sites in order to rank well in the search engines. Therefore it’s important to monitor how many inbound links your web site has, and how many are being added as time goes on.

To check the inbound links going any of your sites or blogs click here. Enter your domain name(s) and email address and then click send results. The results will be sent to you (without any additional spam), showing you the inbound links in the following search engines:

AllTheWeb
AltaVista
Google
MSN
Yahoo!

This is a quick and easy way to see how your site is progressing

Affordable SEO Pt #3 – Meta Tags

Sunday, July 30th, 2006

I never used to take meta tags very seriously, until I stumbled across a series of tags that seemed to actually make a difference with my web page indexing. I found this meta tag combination by complete fluke.

I was building a site for a friend and he had chosen a particular template online. I used his template and was surprised to see how well his site was doing in search. I had optimized his site exactly the same way I had optimized my sites in the past, but his was doing much better. I eventually tried using the same meta tags that his template had. It worked.

So now I use the meta tag pattern below for all my static sites and my blogs.

To get the meta code I use for static web sites, right click here and select “Save target as..”

To get the meta code I use for WordPress blogs, right click here and select “Save target as..

Affordable SEO Pt #2 – Let The SE Spiders Love Your URLs

Friday, July 28th, 2006

When you create a page or post for your web site (or blog) it’s important to make sure the URL is also good spider bait for the search engine bots. Make sure you title your page around the main keywords you want the traffic on. This is also know as “Pretty Links” or “Pretty URLs”. For example:

(h)ttp://www.yoursite.com/your-great-article-title-with-your-desired-keywords-in-it.htm

For a static web site I would title the page with dashes, so that the URL ends up the URL example above. If you use a WordPress blog there is a way to make this happen automatically when you make a new post.

You may have noticed that all the pages of your default WordPress blog have URLs that look like something like this:

(h)ttp://www.yoursite.com/?p=15

The above URL is not ideal for search engine indexing, so there is an easy way to change all that. Follow the instructions below to change your URLs (permalink structure).

Download this file (1.htaccess.txt) right click the link and select “Save Target as…”. Download to your computer and then upload it into the root directory of your hosting server. Should be the same place your WordPress index.php file lives.

Once you have the 1.htaccess.txt file uploaded to your server, change the file permissions to 777 (see our video tutorial on how to change file permissions click here) After you’ve successfully change file permissions, change the file name from 1.htaccess.txt to .htaccess.

Once you have done the above, login to your WordPress blog and click options and then permalinks. Choose one of the permalink options. (I suggest using the Date and name based choice, or a custom choice of your choosing) Then click the Update Permalink Structure button at the bottom/right of the page. That’s it. Now your URLs will be search engine spider friendly, using the title and the main keywords of your post in the web page address. This automatically changes all the URL addresses of your blog, so you want to do this when your first start your blog.

SEO Series Pt #1 – Affordable SEO

Tuesday, July 25th, 2006

The first installment in my SEO series is going to touch on affordable SEO (search engine optimization). The idea of this series is to give you ideas that can optimize your web site or blog for search engine appeal without spending big dollars.

Once you have a web site or blog created and on it’s way, you will soon be receiving emails from SEO companies that promise to optimize your site and increase your traffic for a price. The prices will range from the one time optimization fee to the monthly fees. Some of these companies charge thousands of dollars per month for their services. The goal of this series is to help you carry out search engine optimization on your site without spending any money.

This is not so much about reader and visitor appeal. As I’ve mentioned many other times, focusing on your content and how it can help your visitors is the key factor, BUT it’s important to have your site (and all of it’s pages) optimized for the web.

The next installment of the SEO series will be in regards to meta tag.