Highest Adsense Day Ever
Well that was a very unique day – yesterday that is – because we had the highest Adsense day ever for my account. Our total for the day on my account was $1032 and the day before was $397 and change. Now what gets me is the jump??? No complaining, the biggest swing we have ever seen. Today will be very interesting to watch. So far it’s 6:30 AM on Monday and my account is at $22. However, yesterday I was showing $98 in earnings at 10 AM, so you just never know when Adsense is going to update. I will say this though – by the time it is 3 PM you will know how your day is going to play out. CTR, eCPM, Earnings Per, Estimated Earnings.
I want you to read this very interesting article by a guy who is an experienced Adsense pub. He takes a long look at stats, which we never really do – I just look at traffic, and what Adsense shows we have made. You can’t get too caught up in the numbers during the early day, because all these databases are updating at different times. You really don’t how your day is until the next morning when you crack open your account again.
Here’s the piece this guy wrote; (robbed from Google forum)
No one seems to have realized yet that the vast majority of ads being fed into the AdSense publisher pool are coming from the “Google-certified” ad networks. Google has been busy flogging us to nearly every other advertising network on the web: “Give us your ads, we’ll target them for you and deliver them to our extensive and well-trained publisher network.” So the other networks survive on even cheaper ad rates than Google, Google delivers their ads to us and takes a percentage off the top for the service, we get paid whatever’s left over if we are “lucky” enough to elicit a click… Since March my traffic is up 10%, my CTR is steady, my eCPM is down almost 40% and my AdSense earnings are off around 27%. This is just since the third week of March. If you compare it to the numbers from the summer of 2008, we’re getting very close to those rocks at the foot of the cliff…
Go to your ad review center in your AdSense dashboard. Scroll down to the “Google-certified ad networks” section. Then scroll through the list of who is now delivering ads to your site. When this whole debacle began there were only 13 names on that list. I think it’s now at 102. The only ones I don’t remember seeing are AdBrite, InfoLinks and BidVertizer.
I think whatever you find in the AdWords keyword-pricing tool is what advertisers are paying for inclusion in Google’s own services. We, as AdSense publishers, don’t seem to be any longer within that circle. If that’s true, the numbers you see in that tool have little-to-no relevance for us. We seem to be getting the dregs of the dregs after Google has siphoned off what they want… and we’re talking “where’s the money?” here, right? And Google keeps posting record profits every quarter, right?
As for the various ad filters: Google has self-admittedly lost control. If you try to filter one ad, you’ll end up filtering whole blocks of ad networks. There is so much flowing in they can’t filter the content themselves (apparently they can only filter for the dollar signs attached, and they shunt any larger numbers directly to Google Search). Where we used to have reasonably granular control, now we’re using the equivalent of a nuclear fly swatter and getting horrible results. Witness the “Harrington Brooks” crap: even Google couldn’t shut them off and keep them off.
The only reasonable answer for this is to direct-sell your own ad inventory. That’s always been the only reasonable answer and the only answer to offer a reasonable return for your efforts. I just returned from a three-week sail around the Caribbean and while I was gone, I direct-sold about 90% of my available ad inventory on one of the three sites I still have left (I sold everything else before I went for the sail). So now I get to pull all the severely under-performing and non-performing Google, Chitika and Infolinks code off about a thousand pages and add one of several single ad units to each page. Less clutter, happier visitors, stable cash flow, more money in the bank… and I come fully into compliance with the dictates of Google’s new “page load speed” tool: the single biggest complaint that tool had with my stuff was the results of the Google, Chitika and Infolinks codes, Google itself being the single greatest impediment to faster page loads.
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