turnkey business blog

Archive for August, 2006

Adventures In Internet Marketing

Tuesday, August 29th, 2006

This article was written by Roderick Eash, who is relatively new at the Internet marketing game. There’s a good chance he has been hanging around the Warrior Forum, judging by his Internet marketing methods. Notice how his methods are completely different than what we have discussed on Zulit. He uses ezines, avoids PPC to some degree, and the link he provides goes to a PIP (Plugin Profit) site.

This is what I love about Internet marketing – there are so many different ways to earn money it’s boggles my mind. IN the end though…it all comes down to lots of fresh content. Our online businesses live and die by fresh content. Roderick submitted this article for the same reason we write in our blogs – we need to have fresh, quality content, constantly streaming into cyberspace.

Below Is Roderick’s Article (more…)

Bidvertiser Test Complete/Helping Friend With Blog

Monday, August 28th, 2006

Well the test is in for my Bidvertiser Ads. The ads went up on the 25th, so for 3 days. I had a total of 84 clicks and they paid and average of 25 cents a click. Not bad I suppose, but Adsense pays much more. Bidvertiser has been advertising that they are paying more and more per click, but it’s still not as lucrative as Adsense.

I noticed during the test, that I really hated the look of the ads on my home page. Just because of the layout and the choices I made (as pointed out by someone in the comments area), but because I realize that I just can’t stand advertising on my home page. I run Adsense on my permalink pages of course, and there are affiliate links sprinkled where they make sense, but I just don’t like any money making links on the main index page. I know I would make more if I exploited the home page, but so much that I want to ruin the look of the blog.

Did you notice that my index page loaded slower? Well it did for me. That alone is reason enough to keep the javascript ads of your index page. We want the fastest possible rendering for our home pages in order to keep weak Internet connections on board for loading.

So it was fun little test, but it’s on to the next, and the next. I’ll be back posting on this blog a few times this week. I’ll be busy building a blog for a friend in Saskatoon. The blog is www.mariebrenton.com. Hopefully she finds using her blog easy and worthy of her time. Most people who start blogs post for a short time and then they stop or fade away. It’s too bad, because a wee little blog can grow up to be a fat old blog with floods of traffic, and great streams of income.

Testing Bidvertiser

Friday, August 25th, 2006

Well, I’ve heard allot about Bidvertiser over the last year. Many Adsense publishers who lose their Adsense accounts look for alternatives to Adsense. Bidvertiser is one of them. As you can see by my home page, I’m now testing Bidvertiser on this blog. I’ll let you know the results in a week or so.

Bidvertiser is claiming to pay much more than they used to pay, so let us see for ourselves shall we. I noticed that there are not nearly as many companies using Bidvertiser, but their control panel was easy to use, and apparently they pay their publishers on time. (which is a big thing for me)

Just so you know, you can’t use other contextual ads (such as Bidvertiser or Ads by Yahoo) on the same page that has Google Adsense on it, so watch that you don’t do that.

I had a Bidvertiser banner on Zulit yesterday, but pulled it off again today. I just have trouble with anything that flashes too much. When I see a site that flashes things at me, or pops things up at me, I’m gone and gone. I will use Google Ads on other websites if the ads look like they will take me to what I’m looking for. This is why contextual ads are king these days. (can’t see that form of advertising going down the tubes any time soon)

Let me know your opinion on the Bidvertiser ads now presented on this home page. Curious to know if they are making my precious blog UGLY!

Affordable SEO Pt #6 – Linking to, and commenting on, other blogs

Tuesday, August 22nd, 2006

Bloggers - Affordable SEO seriesI’ve heard bloggers mention that linking to other blogs or sites is not a good thing to do. They say it bleeds off page rank and shows that you don’t have anything original to say. I disagree.

You need to link to other blogs and sites (periodically) when there is information on another Internet page that can be of value to your readers. The search engines love this kind of participation, and so will your readers. For instance, I would link to this article at ctbizblogs.com because it reads well on the same subject as this post.

Here is another great article on the virtues of outbound linking over at successful-blog.com.

Another plus your blog gets when your article links to another on-topic Internet page is this; when you create a link you are adding to the number of keywords found in your page code. In other words, when you add a link in a post, you add the URL address of the page you are linking to, which will likely have keywords in it that are on-topic to your post. You will again be adding critical keywords to your code when you title the link. This is a powerful realization. This all has to do with spider bait for the search engines.

I’ve also heard bloggers mention that posting on other blogs is not important due to the fact that most have blogs have no-follow tags for comments URLs. I disagree.

First of all; Some blogs do not use no-follow tags in the comment URL presentation. Second of all; it’s very important to keep in the loop by posting your comments on other blogs. Let em know you’re there! Let other bloggers see your idea(s) and let them see a link to your blog or site. This is critical when you are just starting out with your blog. If you are new to this and want to learn how to make a comment, just click the comments link at the bottom of this post, and leave your bit. If you don’t have a web site or blog, simply leave the URL field blank.

Affordable SEO Pt #5 – Inbound Linking The Right Way

Friday, August 18th, 2006

There was a time back in the dark old days of Internet optimization (like 2 years ago), when webmasters simply gathered as many inbound links as possible – and I’m talking about any old links. Link farming was almost the status quo, if you can believe that. Webmasters would gather inbound links by the hundreds every month from web sites that had nothing in common with their own.

It worked very well too – if you could recruit over 1000 inbound links to your site, you could rank very high in the search engines. (especially Google). But that game is all over now, and if you are still doing that kind of linking your site has likely been punted from Google, and perhaps MSN as well. The game has changed dramatically, so I want to update some of the new players who might be reading this.

The kind of linking you need to do is what I call “natural linking” – meaning the procurement of inbound links that makes sense to the search engine algorithms. Try to only add a handful of good links to your site per month. 5-10 inbound links every month will do fine. Below is my definition of a “good link”.

Definition of a good link:

a) An inbound link from a pagerank (PR) of 3 or higher
b) An inbound link from a page that is on topic with your web site or blog

Avoid linking with sites that have nothing to do with yours. This a sure fire way to get Google’s shirt in a knot. They’ll penalize you for that kind of linking, so don’t be tempted to load up on inbound links with some kind of fancy software or script. Just be natural about it.

You must be sure not to add other sites by large numbers per month, or harvest inbound links in droves every month. Google sees that as “unnatural linking” as well.

The best way to get unbound links is slowly, and from other bloggers or webmasters that are pointing out your content to their visitors. This is a very natural process, and the search engines will love your site or blog for it.

Back From Holidays – Google Adsense Team Emails Me

Wednesday, August 16th, 2006

Well I’m back home after my holidays in Montana and British Columbia. Had a great time – fun in the sun and all that. Did some boating, camping etc.

While I was gone the commissions kept on coming in and everything was fine as far as my Internet business goes, but I did have one issue to deal with. The Google Adsense team emailed me and said that one of my sites was not in compliance with the Google Adsense TOS (terms of service).

Turns out that one of my sites had some Google Ads presented in a way that broke the Adsense publisher rules. I had two Google ads (in the Medium Rectangle format) that had a title above them including the word “directory”. This could be misleading to my visitors in that they would see Adsense ads only, and yet they are told it’s a directory. So this is what I did.

I emailed the Google Adsense Team ASAP, and showed them the site amendments I had made. I thanked them for their attention and detailed how I had fixed the oversight as soon as I had received their email. It’s very important that you respond quickly to any emails from the Google Adsense Team.

As a result, I received an email back within 12 hours stating that my site was now in compliance with the Google Adsense program’s terms of service. This is the 3rd email I have received from Google Adsense regarding my page layout and design. Every time I responded the same way, quickly, accurately, and with courtesy.

You will hear of webmasters that have their Adsense accounts shutdown out of the blue, but I’m here to tell you the Adsense Team does not normally whack out sites (or accounts) without first trying to give the web site owner a chance to fix the issue.

So it’s back to work on a number of projects this week. I will making more posts for the Affordable SEO series.

Are Popups Killing Your Inbounds?

Saturday, August 12th, 2006

Popups are being blocked more and more, as every browser toolbar coming on the market has a popup blocking function. Internet marketers still use popup, popunder, and pop-across scripts in an attempt to have their visitors take action. Internet marketers still swear by them, but because I don’t market any of my own products, I can’t give a qualified opinion on the advantage of using popups.

What I do know is that I don’t link to web pages that have popups. When I write and article like this one, I often create links in my text so that my readers can get another take on the subject, or perhaps see what it is I’m referencing. For example; I often mention the music I’m listening to as I’m writing (right now it’s Bob Dylan’s Oh Mercy album) a post, and so I include a link to a web page with more information on the album. Sometimes I will use and affiliate link, and sometimes I don’t. The link above is not, and therfore I may create some income for another hard working webmaster out there. I’ve also helped him out with a good inbound link.

Often I go back and read my old posts (I read my own blog to check for grammer, spelling, punctuation errors, and broken links) and sometimes I notice that the page I linked to has an annoying popup. Sometimes the page has multiple popups. I usally check for that when I create a link in one of my articles, but the webmaster can add a popup after my article was published. As soon as I realize they have incorporated a popup on their page, I disable their link and replace it with another web page that does not use popups, popunders, poparounds…..you get the point.

I know that I’m not the only blogger that does this, so web sites that use popups are losing valuable inbound links. This may not be a concern for some webmasters and marketers, because they don’t worry about traffic via the use of search engines. They may have affiliate programs, email marketing, joint ventures, etc. etc. What they gain in customers and sales from using popups far out-weighs the traffic they would lose due to link popularity.

However — as popup blockers become more and more proficient, there gains from using pop scripts will diminish. If I was a marketing a product with a web site or blog, I would find a way to grab the visitor’s attention without the use of a popup, popunder, or pop-whatever. I’d want to ensure that other web site (or blog) owners don’t have a reason for not linking to my pages.

It all depends on your business; what methods of traffic building are you using? What do your visitors want when they find your site? What action do you want your visitors to take? Once you know the answers to these questions you can decide if pop scripts are worth testing. As usual with all Internet businesses, it ALL comes down to testing. 

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