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Archive for July, 2006

Affordable SEO Pt #4 – Inbound Linking Analysis

Monday, July 31st, 2006

It’s becoming common knowledge that a web site needs to be linked to from other web sites in order to rank well in the search engines. Therefore it’s important to monitor how many inbound links your web site has, and how many are being added as time goes on.

To check the inbound links going any of your sites or blogs click here. Enter your domain name(s) and email address and then click send results. The results will be sent to you (without any additional spam), showing you the inbound links in the following search engines:

AllTheWeb
AltaVista
Google
MSN
Yahoo!

This is a quick and easy way to see how your site is progressing

Affordable SEO Pt #3 – Meta Tags

Sunday, July 30th, 2006

I never used to take meta tags very seriously, until I stumbled across a series of tags that seemed to actually make a difference with my web page indexing. I found this meta tag combination by complete fluke.

I was building a site for a friend and he had chosen a particular template online. I used his template and was surprised to see how well his site was doing in search. I had optimized his site exactly the same way I had optimized my sites in the past, but his was doing much better. I eventually tried using the same meta tags that his template had. It worked.

So now I use the meta tag pattern below for all my static sites and my blogs.

To get the meta code I use for static web sites, right click here and select “Save target as..”

To get the meta code I use for WordPress blogs, right click here and select “Save target as..

Affordable SEO Pt #2 – Let The SE Spiders Love Your URLs

Friday, July 28th, 2006

When you create a page or post for your web site (or blog) it’s important to make sure the URL is also good spider bait for the search engine bots. Make sure you title your page around the main keywords you want the traffic on. This is also know as “Pretty Links” or “Pretty URLs”. For example:

(h)ttp://www.yoursite.com/your-great-article-title-with-your-desired-keywords-in-it.htm

For a static web site I would title the page with dashes, so that the URL ends up the URL example above. If you use a WordPress blog there is a way to make this happen automatically when you make a new post.

You may have noticed that all the pages of your default WordPress blog have URLs that look like something like this:

(h)ttp://www.yoursite.com/?p=15

The above URL is not ideal for search engine indexing, so there is an easy way to change all that. Follow the instructions below to change your URLs (permalink structure).

Download this file (1.htaccess.txt) right click the link and select “Save Target as…”. Download to your computer and then upload it into the root directory of your hosting server. Should be the same place your WordPress index.php file lives.

Once you have the 1.htaccess.txt file uploaded to your server, change the file permissions to 777 (see our video tutorial on how to change file permissions click here) After you’ve successfully change file permissions, change the file name from 1.htaccess.txt to .htaccess.

Once you have done the above, login to your WordPress blog and click options and then permalinks. Choose one of the permalink options. (I suggest using the Date and name based choice, or a custom choice of your choosing) Then click the Update Permalink Structure button at the bottom/right of the page. That’s it. Now your URLs will be search engine spider friendly, using the title and the main keywords of your post in the web page address. This automatically changes all the URL addresses of your blog, so you want to do this when your first start your blog.

SEO Series Pt #1 – Affordable SEO

Tuesday, July 25th, 2006

The first installment in my SEO series is going to touch on affordable SEO (search engine optimization). The idea of this series is to give you ideas that can optimize your web site or blog for search engine appeal without spending big dollars.

Once you have a web site or blog created and on it’s way, you will soon be receiving emails from SEO companies that promise to optimize your site and increase your traffic for a price. The prices will range from the one time optimization fee to the monthly fees. Some of these companies charge thousands of dollars per month for their services. The goal of this series is to help you carry out search engine optimization on your site without spending any money.

This is not so much about reader and visitor appeal. As I’ve mentioned many other times, focusing on your content and how it can help your visitors is the key factor, BUT it’s important to have your site (and all of it’s pages) optimized for the web.

The next installment of the SEO series will be in regards to meta tag.

My Top 10 “Things I would do differently if I had to start my blog again”

Saturday, July 22nd, 2006

Zulit Top TenWhen you first launch a blog, your domain is stranded in the desert of cyberspace. It takes some time to get things going. You will have days when you’re all charged up, and others when you might feel like throwing in the towel. You may hear about blog owners that make great sums of money from their daily blogging, and at the same time read about bloggers that make only enough money to buy a cup of coffee once a day. Below is list that outlines the top 10 things I’d do differently if I had to start my blog again.

Money Blogging Tip #1 – Avoid focusing only on the money

This is going to sound ridiculous to some, but try to avoid focusing on the money. If your only goal is to make money, your frustration at times will be intense, and this may lead to your blogging demise. What you need to do is concentrate on writing articles of content that reflect your feelings, experience, beliefs, and understanding of a familiar subject. It turns out that you can make money blogging, and that’s super, but you won’t make a great deal of money overnight. It can take months or years (depending on the subject matter) before you start to make money enough to write home about. The only way you can ever make blogging lucrative, is by consistently pumping out relevant material. To do that you’ll likely need to love blogging. (unless you hire someone to blog for you — but for this article I’m going to assume you are simply an individual who is wading into cyberspace on your own)

Money Blogging Tip #2 – Blog about your first passion

Your blog can be about fishing, sports, cars, boats, hobbies, or just a subject you are passionate about. Zulit.com is mostly about the pursuit of financial freedom because that is something I’m passionate about. That may not be your cup of tea, and it may not be a subject you know much about. On your first blog you need to focus on a topic that you are intimate with — topic or subject that you have life experience with. This is sort of cliche in the blogosphere, but it can never be overstated. Later, after your first blog is well advanced, you can certainly branch off into niche blogging, or product blogging.

Money Blogging Tip #3 – Avoid being intimidated by power bloggers – be inspired!

One of the first things you’ll notice when you begin blogging, is that there are some extremely powerful blogs that have what I call “Internet Seniority”. These are blogs managed, owned, and operated, by experienced bloggers that started blogging years ago. They have grown a substantial archive of content, earned the respect of a substantial following (subscribers), earned an impressive Google page rank, and have a massive amount of traffic per day, month, and year. Don’t be intimidated. These experienced bloggers started just like you are now. They wrote their first post at one time as well. They had no traffic, no subscribers, no content, and in many cases no direction. They found their direction in time, just like you will. (more…)

Quid Pro Quo – Definition

Thursday, July 20th, 2006

Quid Pro Quo can mean a few things. It basically means the exchange of something for equal value. The term quid pro quo is usually used in the legal profession. It can also mean the substitution of something.

Quid pro quo can often mean the trade of something as well. Many movie goers will remember Hannibal Lectur (Anthony Hopkins) using the term in the movie Silence Of The Lambs, and also Dr. Evil in the Austin Powers movie Goldmember. In Goldmember, Myers is actually spoofing Silence of the Lambs.

Here is the Wiki line on the definition of Quid Pro Quo;

Quid pro quo is a legal term for the transaction of valued items or favours, in return for giving something of value. Quid pro quo is generally used when the balance of equity and the quid pro quo are excessively “in question”.

Create Your Own Favicon The Easy Way

Thursday, July 20th, 2006

Depending on the browser you use, there is usually a small icon before the URL, which is found in your browser’s web page address field. This is usually found at the top of your browser.

While you are on this page, you will notice in the address bar, directly before http:, a black Z with a reddish-brownish background. This is what you call a favicon.

I’m going to show you the EASY way to create a favicon for your web site or blog. First of all, go create a favicon on this page. Simply browse to the image you want to use, or enter the URL address of the image you want to use. Once the number crunching is done, you’ll see a download link. Download your new favicon to your computer and upload it to the root directory of your web site or blog. (the root directory is where your index or default file lives)

Once you have successfully uploaded your favicon into the root directory of your website or blog, you need to add a wee bit of code into the header area of page you want the favicon to be shown on. Use the line of code below. Make sure to add < before the line of code and add> after the line of code. 

link rel=”icon” href=”/favicon.ico” mce_href=”/favicon.ico” type=”image/x-icon”

Replace the yourdomain portion with yours of course. If you don’t see your favicon, then try uploading the favicon to the root directory of your server in binary mode. You can do this with most all FTP client programs. My favorite is Filezilla, which you can download here for free.

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