Considering The End Of Your Blog?
There has been some good discussion this week over at Darren’s Problogger, regarding the merits of ending a blog’s existence on the Internet. The discussion touches on all the obvious way a blog can fade away and stop being active.
I believe that many blogs start off with great intentions for many different reasons. The most common reason these days is to make money, and hence the thousands of blogs stopping by frustrated Internet entrepreneurs. For those more Internet savvy bloggers, they don’t usually end a blog’s life. For newbies in the arena of the great Internet, read the next paragraph. If you are seasoned, I would skip the next paragraph.
A blog carries alot of search engine clout compared to a typical static web site. Due to the very nature of a blog, with content management scripts for ease of posting, it will rise well within the search engine ranks. It will of course take time, but eventually a blog (if maintained) will receive healthy traffic. This all depends on a variables such as topic or market, but in general a blog can become an excellent source of web traffic.
Here is why I would never kill a blog off; even when you have stopped posting on a blog, it holds existing content, which the search engines may, or may not have, spidered and indexed. If the existing blog content is fresh and real, it will see some traffic from the search engines. If you blog to make a living as I do, you will never cease the existence of any blog – especially if it is a blog hosted on a free server. If your blog is not intended to create a trickle (or flood) of money through contextual advertising, affiliate links, banner advertising, etc., then you may consider selling it or passing it along to a worthy human being.
In fact there are bloggers who make hundreds of niche blogs that they fully intent to abandon some time later. They simply create a blog providing information a topic or product, slap on their Adsense code and let them go. These money blog can be successful, but I would read Kenny Allman’s blog first before doing it.
So I say if you are in the business of profit for blogging, don’t every stop. If you are not trying to make profit from a blog consider selling it or giving it to a deserving, and energetic human being.
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June 8th, 2006 at 11:26 am
Very interesting post and I agree with you. One thing that I’ve noticed is that if you have enough good content, it starts showing up in natural search results. I wrote a post on TD Ameritrade and spelled it TDAmeritrade and now I get traffic because I’m the #2/#3 result. Good content will appear, it just takes time.
Eric
June 8th, 2006 at 5:25 pm
Yes. I’ve seen the proof of quality content over the last two years of my internet existence. I believe those of us who write good stuff, and avoid spam at all costs will fair well in the future.
Like your blog by the way….how did you post the Technorati tags box? I better look into that.
T
June 10th, 2006 at 6:14 pm
Don’t kill your blog! Sell it to me
. There are always people on the lookout for blogs for sale, it takes time and effort to create content, even personal content that should be valued.
If any readers are thinking of letting a blog go I would be happy to take it off their hands for a fair price.
Go looking in forums if you don’t know who to contact. If you aren’t in the blogging for dollars business you’ll probably just be making money for some ad company because you’ll have a hard time making the minimum payout. Sell now and re-invest the profits.
Aloha,
E
June 10th, 2006 at 8:28 pm
Funny…I can’t imagine selling a blog, but if I hear of anyone selling a blog, I’ll let you know Erik.