Remove Your Adsense Code When You Are Working On Your Site
Well, I’ve been off at work on one of my blogs (as you can tell by my posting frequency on Zulit these days). As with all my blogs and sites these days, I work hard for months to get things up and rolling. When the blog is receiving steady flow of traffic, I then move on to another.
When I’m working on a blog, I’m loading pages frequently to the tune of a couple hundred page loads in one day of work. This not a good thing when your Adsense ads on those pages. This makes your Adsense CTR and eCPM drop like a stone. Not good, as there is great speculation among Adsense publishers that low CTR (and in turn lower eCPM) can cause low paying Adwords ads placed on your pages.
Anyway, I did not remove the Adsense code from my blog as I worked on it. After a week of work, my income per click on my Adsense account dropped considerably. I caught myself slowly, and removed my Adsense on the busy working pages that I was modifying. Keep in mind that I have been working on Wordpress blog theme customization, so I have to load pages often to test my work. After a week of my CTR climbing, and my eCPM as well, the ads presented on my pages began to climb up again.
Lesson learned: when working on your sites and blogs consider removing your Google Adsense code until you are done.
22. September 2006 at 7:10 am :
I’ve found the same thing when working on my sites, or adding a lot of post-dated posts to a blog. What I’ve done to avoid this is turn off the post preview within Wordpress. I also turned off ads from within Firefox–if I want to see how an ad looks, I use IE. This keeps me from pumping up the impressions.
Of course, if you’re customizing a theme, you need the ads to display (or at least a placeholder), so as you said, it’s not as simple.
22. September 2006 at 11:46 am :
Yeah…..I’m using Adsense only on prime pages or off page now. Having your code everywhere is not always prudent.
Dig your blog WAD!
TZ
22. September 2006 at 9:47 pm :
Thanks. It’s always nice to know that someone is reading–although I think sometimes its therapeutic just to think it out on paper, so to speak. Thanks for the shoutout!