Enhancing Conversion Rate

United Kingdom Banks

United Kingdom Banks: Abbey National, Abn Amro Treasury, Alliance & Leicester, Banca Commerciale Italiana, BankNet, Bank of Ireland, Bank of Scotland, Bank of Wales, Barclays Bank, Barclays Offshore Banking, Birmingham Midshires Building Society, Bradford & Bingley Building Society, Bristol & West Building Society, Capital Bank, Cheltenham & Gloucester, Citibank, Clay Cross Building Society, Clydesdale Bank, Commerzbank, Co-operative Bank, Coutts (NatWest), First Direct, First Trust Bank, Flemings, Grindlays, Halifax, Hamilton Direct Bank, HSBC Investment Bank, HSBC Holdings, Halifax, JP Morgan, Leeds Permanent Building Society, Lloyds Bank, Lombard Bank, Market Harborough Building Society, Midland Bank, Nationwide Building Society, National Westminister Bank - NatWest, Northern Bank Limtied, Northern Rock, Postipannki, Royal Bank of Scotland, Sabanci Bank, Salomon Brothers International Limited, Scotia Bank International - Bank of Nova Scotia, SG Hambros Bank & Trust (Société Générale Group), Staffordshire Building Society, Standard Bank London, Standard Life Bank, Standard Chartered Bank, Sun Bank, Teachers' Building Society, The Co-operative Bank, The Royal Bank of Scotland, TSB Bank, Ulster Bank, Union Bank, Woolwich Building Society, AIB Bank, Isle of Man, Bank of Scotland, Isle of Man, Barclays Offshore Banking, Isle of Man, Birmingham Midshires, Guernsey, Caymanx Trust Company, Isle of Man, EBS Bank, Isle of Man, HSBC Bank Middle East, Jersey, Northern Bank, Isle of Man, Northern Rock, Guernsey, Robert Fleming, Isle of Man, Royal Bank of Canada, Standard Bank, Isle of Man, TSB Bank, Woolwich, Guernsey, Abbey National, Abn Amro, Banco Atlantico, Banco Bilbao Vizcaya International, Banco Central, Banco Espanol de Credito - Banesto, Banque Indosuez, Banque Privee Edmond de Rothschild, Barclays Bank, Credit Suisse, Gibraltar & Iberian Bank, Gibraltar Private Bank, Hambros Bank, Hispano Commerzbank, Hong Kong Bank & Trust, Indosuez Trust, Jyske Bank, Lloyds Bank, Metropolitan Bank, Midland Bank, National Westminster Bank, Republic National Bank of New York, Royal Bank of Scotland, Springfield Bank & Trust, Abn Amro Bank, Fleming Jersey, Standard Chartered Bank.

Enhancing Conversion Rate

September 5th, 2006 · 1 Comment

Here is an article submitted by Dan Lambart. Conversion is king and content is king……right……..right!

As an internet marketeter, what do you want? More visitors or more customers? The answer is quite obvious. You need to question yourself if you are making the effort needed to convert visitors into customers. You must identify the reasons for low conversion, what is lacking in your site?

You might have optimised your site through use of good key words, got a high position on the search engine but if your sales and profits have not increased then you need to check whether you are working in the right direction. To start with it, you need to take a close look at your web site. Well the first point you need to check is whether you have made your web site search engine friendly or reader friendly. Most of us make this mistake of optimizing our web site for the search engines. The search engines are however not going to buy your products or services, you want a real buyers for it. The search engines only provide you a platform where you can display your web site and its products. When you optimize your web site keep the reader in mind and not the search engine.

Quality information with relevant content always make the visitors ask for more information about your products and services. Over selling on your web site will never help. All the sales pitch that you use will not hold the visitors on your web site any longer than they wish to stay. Only by providing quality content you can catch the attention of your visitors for a longer period. You must identify and answer all probable questions that visitors may have and then subtly present your products and services. Believe very strongly in the adage “Content is King”.

The purpose of an online business is to sell. If you want to have a very successful business then you must understand your customers’ requirements. Study the keywords that they used to search for your products, whether they are finding solutions to their problems. You must also check which pages they are visiting most and from which pages they are leaving your site. With some research you can find out whether you are making it easy for the customer to navigate your site or whether you are frustrating them with unnecessary detail.

The moment you find out the problem with your site, make the corrections immeditely. Keep monitoring your web site on a regular basis and make it user-friendly. When you follow a consistent process of self analysis and improvement of your web site you can expect good results in conversion of your visitors to customers.

Dan Lambart is the Director of Sales and Marketing for AB Traffic a company providing a high quality targeted traffic service for for commercial web sites.

Tags: Monetizing

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1 response so far ↓

1 Cathy(new comment) // Jun 20, 2008 at 11:28 pm

Cathy…

Just wanted to drop a note to let you know what a great site you have. It is a great resource and a great place to drop by….

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United States Banks

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United States Banks: Amarillo's National Bank, American Savings Bank California, American Savings Bank Hawaii, AmSouth Bank, Apollo Trust Company, Bank of America, Bank of Elk River, Bank of Galveston, N.A., Bank of Petaluma, Bank of Stockton, Bank of the Commonwealth, Bank One, Bank United, Bankers Trust, BankFirst, Black River Country Bank, Brown Brothers Harriman & Co, Busey Bank, California Credit Union League, California Federal Bank, Capital One Bank, Carlsbad National Bank, Central Bank, Central National Bank, Centura Banks, Chartway Federal Credit Union, Chase Manhattan Corporation, CitiCorp/CitiBank, Citizens Bank (Corpus Christi), Citizens Bank Online, Citizens Federal Bank, City National Bank of Taylor, Colonial Bank, Colorado Credit Union Center, Compass Bank, Country Club Bank of Kansas City, Credit Union Page, Crown Bank, Dime Savings Bank of Williamsburgh, Douglas County Bank & Trust, Enterprise National Bank of Sarasota, Farmers Bank & Trust Co., Federal Reserve Bank of Minneapolis, Federal Reserve Bank of St. Louis, Federal Reserve Bank of Philadelphia, Fifth Third Bank, First American Bank, First Capital Bank, First Citizens Bank, First Commercial Bank, First Farmers & Merchants, First Federal Savings Bank of Indiana, First Federal S&L of Rochester, First Guaranty Bank of Florida, First Hawaiian Bank, First Interstate, First Line Direct, First Michigan Bank, First of America, First Security Bank, First Source Bank, First State Bank of California, First Technology, First Union Corporation, First United, First USA Bank, FloridaFirst Bank, Franklin Bank, Friedman, Billings, Ramsey & Co. Inc., Georgia State Bank, Glacier Bank, Glendale Federal Bank, Grand Bank, Great Midwest Bank, Gulf Coast Bank & Trust Co., Heritage Bank of Commerce, Hudson National Bank, Humboldt Bank, Huntington Bancshares Inc., InterAmerican Development Bank, IWA + Community Credit Union, J.P. Morgan, J.P. Morgan RiskMetrics(tm), Kaw Valley State Bank, Kingfield Bank, La Jolla Bank, Lone Star Bank, Marine National Bank, Mark Twain Bank, Mercantile Bank Lawrence, Metropolitan Bank for Savings, Mellon Bank, Merchants National Bank, Meridian Bank, MidStates Corporate Federal Credit Union, Nantucket Bank, National Bank of Blacksburg, Naval Air Federal Credit Union, Nevada First Holdings, Inc., Northrim Bank, NORWEST Corporation, Ohio Credit Union League, Omni Banks, Owensboro National Bank, Oxford Bank, Pacific Continental Bank, Patelco Credit Union, Patriot National Bank, People's Bank, Perpetual Savings Bank, Premier Bank, Presidential Savings Bank, Provident Bank, Quincy State Bank, Republic Bank and Trust Company, Salem Five Cents Savings Bank, Savings Bank of Rockville, Seafirst Bank, Six Rivers National Bank, Stanford Federal Credit Union, Star Bank, Sterling Payot Company, Stillwater National Bank's EBank, Treasury Bank, UMB Bank, University Federal Credit Union, U.S. Bank, USTrust of Boston, Vermont National Bank, Wells Fargo Bank, West Suburban Bank, Wilton Bank, Winona National and Savings Bank.

Canadian Banks

Canadian Banks: Bank of Montreal, Bank of Nova Scotia, Bank West, Canadian Imperial Bank of Commerce, Canadian Tire Bank, Canadian Western Bank, Citizens Bank of Canada, CS Alterna Bank, Dundee Wealth Bank, First Nations Bank of Canada, Laurentian Bank of Canada, Manulife Bank of Canada, National Bank of Canada, Pacific & Western Bank of Canada, President's Choice Bank, Toronto-Dominion Bank, Royal Bank of Canada, Ubiquity Bank of Canada, AMEX Bank of Canada (The U.S. parent is American Express "AMEX".), Bank of America National Association, Bank of China (Canada) (The Chinese parent is Bank of China of the People's Republic of China.), National Bank (Pakistan), Habib Bank (Pakistan), BCP Bank, Bank of East Asia (Canada), Bank of Cyprus, BNP Paribas[1], Butterfield Bank (Halifax), Citibank Canada (The US parent is Citigroup.), CTC Bank of Canada, Deutsche Bank, Glitnir (Halifax), ICICI Bank Canada, ING Bank of Canada, Korea Exchange Bank (Usually for Koreans in Canada), MBNA Canada The American parent is Bank of America., HSBC Bank Canada, Sears Canada Bank, State Bank of India, Alberta Treasury Branches, Bridgewater Bank, a wholly owned subsidiary of the Alberta Motor Association, Canadian Western Bank, Canadian Tire Financial Services, Citizens Bank of Canada, Desjardins Group, First Nations Bank of Canada, General Bank of Canada, Home Trust Company, Laurentian Bank of Canada, Manulife Bank of Canada, Pacific & Western Bank of Canada, President's Choice Bank, Western Bank of Canada, Royal Bank of Canada, Bank of Nova Scotia, Toronto-Dominion Bank, Bank of Montreal, Canadian Imperial Bank of Commerce, National Bank of Canada.

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