John Reese Telephone Seminar

Last night I was one of the two hundred folks listening in on a John Reese telephone seminar. Howie Shwartz and Dr. Mike joined Reese on the call. The jist of the conversation was about making the most money possible from your web site traffic using data collection. What they were talking about was using a different method of web site or blog monetization other than just contexual advertsing (such as Adsense). John Reese and his associates talked in length in respect to converting leads from web site visitors via data forms. They basically recommend setting up your web site with forms that capture information from visitors, which in turn, generate lead pay. They discuss setting up direct relationships with companies willing to purchase lead or prospect pay.     

This makes sense to publishers who use contexual advertising and have trouble making sizable profits. This makes sense if you are able to convince your visitors to enter their information into your online form. I agree that their methods have merit, but I don’t believe inexperienced Internet business people will succeed using these ideas. I think beginners are still better off to stick with contexual advertising along the lines of Adsense, Ads by Yahoo, or Chitika.

John Reese and his associates went as far as to state that most people using contexual advertising only procure a click through rate (CTR) of 10% if they are fortunate. They also mention that most Adsense clicks only pay 10 cents. They used these numbers as an example of course, and in many cases they are correct. However, I know from my own experience that creating profits from data entry forms is not as profitable as contexual advertising. This sounds like a bold statement as well, but it’s only based on my experience in my chosen markets.

The truth is that the methods discussed on John Reese’s teleconference are subjective to the market. Some markets will always pay more using Adsense only. Some markets will pay more with lead generation. For John Reese or myself to make a sweeping statement one way or the other would be irresponsible. Every web site owner must ultimately test all methods of profit generation, and use the method that creates the highest net profit.    

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